Live Business IQ: Dashboards That Never Need Manual Updates

The most common dashboard failure mode is abandonment. Three months later, the dashboard is useless and decisions are made from memory. Live Business IQ is the practice of building dashboards that are self-updating, self-analysing, and self-alerting.

The Rows AI Setup

Rows AI connects directly to live data sources via API. In under two hours, you can connect it to: Stripe (revenue, MRR, churn), Google Analytics 4 (sessions, traffic sources), HubSpot (pipeline value), and Google Search Console (keyword rankings).

Once connected, these integrations auto-refresh on a schedule. There are no manual exports. There is no "pulling the data."

The AI Layer

Rows AI's built-in AI layer monitors your metrics and adds interpretive commentary: "Revenue is up 18% month-on-month, driven primarily by a 23% increase in new customer acquisitions. The outlier is average order value, which has declined 8%."

Alerts and Delivery

Connect Rows AI to Slack via Zapier to deliver a Monday morning metrics summary to your team. Set threshold alerts to catch problems the moment they emerge — rather than weeks later in a quarterly review.